





You’re working harder, more money is going through the business, but you don’t seem to be making a profit. Sound familiar? This is the ultimate session for those who want to know their numbers. You’ll learn how to create customised reports in Xero, plus we’ll introduce you to some other reporting tools so you can easily get an accurate picture of your business’ financial health.
$75 including GST per person
Click here for more details and to reserve your place.
In business, cash flow is king and Xero has a number of ways to help you collect your money faster. We’ll teach you how to use these features and discuss best business practice around interacting with your debtors.
For this session, Bishop Toomey and Pfeifer are proud to partner with Jeannette Kwant from Undercontrol Credit Management who will be sharing suggestions on how to maximise your chances of getting paid on time.
$75 including GST per person
Click here to secure your place

Helping You Know Your Numbers
Xero is beautiful accounting software. That’s easy for us accountants to say, but working with Xero over the past eight years we’ve seen the difference it has made in so many businesses, both small and large.
Xero helps you better understand your numbers, saves you time around invoicing and keeps track of your expenses, making it easier to run your business.
To help you know your numbers, we’re organising a series of interactive Xero workshops. At the Ara Campus in Hornby, you’ll have the privacy of working on your own numbers in Xero, while being able to ask questions and learn in a group environment.
Whatever your experience level in Xero, you’ll be sure to get something out of these engaging and interesting interactive workshops.
Click here for our latest workshops

When you’re reviewing your investments, it’s important to remember that income and returns come from two main sources, Capital Gains and Interim Income.
This is the difference in the overall value of your investment between when you purchased it and now (or the date that you sold it.) You can work it out as:
((Current or sale price per unit – purchase price) * number of units) – fees and taxes
For example, let’s assume that you purchased 100 shares of Amazing Blue Widget Co. for $50 each and then sold them for $80 each. You had to pay $10 to buy, $10 to sell and 15% tax on the profit, this would work out to: (($80 – $50)*100) – $20 – $450 = $2,430 or a return of 48.6% on your original $5,000 investment.
This is the amount that you’ve received in interim payments over the life of your investment. It’s calculated as:
(Interim % * value of investment) – taxes
You would need to work this out for each interim payment that you receive.
For example, let’s assume that you’ve held 100 ABWC shares for three years, and that they paid dividends of 3% a year; in the first year the shares were $50 each, in the second, $60 each and in the third $80 each. Your return would be: 3% of $5,000, $6,000 and $8,000 less tax; this works out to: $485.
This is equal to your capital gain (or loss) plus your interim income. You can then compare this to your original purchase price to understand what percentage gain or loss that you’ve made.
For example, your purchase price of ABWC shares was $5,000; over three years, you’ve made $2,430 in capital gains and $485 in interim returns (dividends) for a total of $2,915. That’s an increase of 58.3% over three years, or 19.4% a year – Not bad!
You should compare your total return to your targets and life goals. This can help you decide if you should keep your investments, or if it would be wise to sell them.

If you use a vehicle in your business that is not exclusively for business then you need to run a log book for 3 months every 3 years detailing your trips and what they are for so you work out what percentage of your travel is for business use. This percentage is then used to calculate the amount of expenses related to running the vehicle that can be claimed as a business expense.
Typically the process has been done in manual logbook and it easy to forget to do and often does not get done at all which does leave clients exposed if there were to be audited by the IRD.
In the last couple of weeks I have trialed a device which automatically collects my trip data and provides this data in a format that can be downloaded into a spreadsheet to be summarised and analysed.
This is not an expensive device either with a current price of $129.
So how does it work:
Other usages and benefits from this device
Anyway my overall experience with this device is that it was very simple to use and I have found the information much more useful than just creating a log book of my travel.

How does Your Business Profit Measure Up? Are you happy with the Profit you are currently making in your business? If not, what can you do about it?
You first need to understand what Profit is and how it is derived. What is Profit?
The formula for Profit is: Sales – Expenses = Profit
Profit is what’s left over, after you’ve paid all your expenses
How to Increase Profit
Profit is something you can’t directly get more of, because it is what is left over. But you certainly can influence the bottom line by working on, and improving the following drivers that determine the profitability of your business:
Costs – There are 2 sorts of costs
Units Sold – the quantity of products or services you sell
Price – what you charge for the products and/or services you sell
Your Profit Improvement Plan
To increase your Profit, you need to ask yourself 3 simple questions:
Although the normal formula for Profit is: Sales – Expenses = Profit, from a planning perspective, I think a better way to look at the formula is to start with the Profit you want and then work backwards from there:
Profit + Expenses = Sales
You may have heard the saying “He or she who aims at nothing, normally hits it with alarming accuracy”.
If Fixed and Variable Costs remain fairly constant from year to year, then to achieve your Profit goal, you now have a Sales target to aim at.
Example for a Service based industry
Profit target ($100,000) + Expenses ($20,000) = Sales ($120,000)
To achieve sales of $120,000 you need to;
How are you doing compared to other businesses in your industry?
Each year the Waikato University Management Research Centre in Hamilton collects data from New Zealand accounting firms in public practice.
They collate the data and then prepare comprehensive reports for numerous industries.
Ratios – The Basis for Comparison
Most of the data supplied in the survey questionnaire is converted into ratios.
In each report, there are 35 different calculations to compare your business to those in your industry. A ratio expresses in one number the result of a comparison between two figures. This approach enables businesses with varying turnover to compare their relative performance.
Average of the Best 3
The averages of the best 3 are those businesses that achieved the highest result for Net Profit per Working Owner. These results help identify ‘on average’ how the high performing businesses achieved their higher returns.
If you want to improve your Profitability, Mark Pfeifer will be talking more on this topic at our upcoming seminar

If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your conversion rate, the more money you can make with the same number of visitors. Here are five tactics to help you increase your conversion rate.

At last count in our accounting firm we had 16 different systems that we use on a daily basis that all cover off a different part of our business functions. The amount of systems that businesses run has changed significantly over the last few years as it has become a lot less expensive to develop and deliver systems, cloud computing has made it a lot easier to access sophisticated systems, and mobile computing has changed the way people want to use their systems.
So, as a business owner, how do you choose what systems you should use and how you should use them?
For me this starts with a good understanding of the strategy of your business and understanding what are the key drivers for creating the results in your business. We can use a lot of systems because a particular team member likes them or they are fun to use but in a business you really want systems that make it easier to deliver the outcomes you want.
In this sense I think that systems that help you to effectively manage:
should be high on the priority list of a lot of businesses. It is also important when choosing which systems to implement that you get the team on board and can clearly demonstrate the business need for the systems you are implementing.
When selecting any system you want to think carefully about whether you want your systems to talk to one another. If you do want this, then you might want to look at your most important system first and choose the system that is a best fit for you in that area and then look at systems that integrate with that core system.
For example if you have various systems that utilise client data, ideally you want those systems to integrate so that if you update a customer’s details then these changes get reflected in all your systems. If this integration is not built in to the core product and they are cloud based solutions then you can use a tool like Zapier to provide that integration for you.
I also find that when choosing a system you want to do your homework and, if you can do, find someone who is already using the system you are considering and get their feedback about it.
With most systems these days the small part of the cost is the system cost itself, the bigger costs is in the time involved in implementing it properly. So in this sense you want to make a good choice.
Once you have chosen a system to use then I recommend appointing a system champion and get them to drive the implementation. I see a lot of businesses doing minimal or no training on their systems but I think most training is well worth the investment. The majority of systems we use collect data of some form or another, and when this is the case it is really important to report on that data and examine it critically. This will then tell you whether data is being entered correctly and when it is the results you get from that system will be more meaningful. I also recommend that whatever system is being used there should be a regular meeting where the results of that system are reviewed and discussed.
A great tool for helping to manage system implementations is Basecamp. This is a high level project management and collaboration tool which is very flexible.
Conclusion
There is a lot to consider when deciding what systems you need, which system to choose and how to implement it, but in this day and age getting this right is critical to your ongoing success.
Paul Dawson will be speaking more on this topic at our upcoming seminar in Christchurch. Click here to register

With social media, you can connect with business associates quickly and creatively. But this communication mode is not without risk. A thoughtless post can offend customers and other business partners and damage relationships rather than build them. By following a few ground rules you can be confident your comments and posts will be appropriate ones.

I was speaking at a Mike Pero Real Estate conference in Rotorua several years ago and one of my favourite quotes that I shared with the conference attendees was Henry Fords “If you think you can, or if you think you can’t, either way you’re right”.
I told them, that it is a little known secret, that Henry Ford named his model T, by taking the letter T out of the word can’t and then I asked, “when you take the letter T out of the word can’t, what does it spell’?
Normally the answer is of course Can and the lesson to be learned, is that we need to develop a can do rather than a can’t do Attitude when it comes to setting goals to multiply the profitability, cash flow and value of a business.
On this particular day, a young lady who was sitting at the front of the room, called out “CAN apostrophe”, which got a great laugh from the rest of the audience including myself.
Her response made a real impression on me and got me thinking. What is the difference between a Can Do and a Can’t do Attitude? Is the answer, as simple as an apostrophe?
If you are struggling in your business, or know in your heart that it can do better, a lot better, what is holding you back?
What is your apostrophe, what is your BUT that you tell yourself when things may not be going as well as they could or should?
Dan Sullivan who owns a company in America called Strategic Coach, believes two mental habits account for this struggle, Perfectionism and Procrastination and he says that these habits always travel together.
He goes on to explain that ‘Perfectionism is an obsession with the ideal. Procrastination is a refusal to take action because an “ideal result” isn’t guaranteed. Dan has written a very interesting article on this topic which can be found on his Strategic Coach web site
Dan also co-hosts a fantastic free podcast series called 10Xtalks, along with a marketing genius called Joe Polish, and to date I have listened to all 51 episodes and I would highly recommend the series to you.
One of my favourite episodes so far has been episode #12 ‘The entrepreneur trap of Perfectionism and Procrastination‘
The solution that Dan suggests in both his article and podcast, is the ‘80% Approach, for Breakthrough Results’
Approaching a project or goal with a 100% focus is a sure way to blind yourself.
Aiming for 80% isn’t settling for mediocrity. Dan goes on to explain three reasons why:
How do you turn things around?
Motivational speaker Zig Ziglar (who sadly died recently), has an answer in his inspirational quote – “It’s your attitude not your aptitude that will determine your altitude”
Talking of Attitude, Altitude and turning things around, over the past year or so, we have been working on developing a new suite of add on products and services to work alongside Xero to help you better ‘Know Your Numbers to Grow Your Numbers’.
The purpose of the new product range is to help you Multiply the Profitability, Cash flow and Value of Your Business
Following a flying theme, we have branded the new product range as ‘UP – Your flight path to Business Success’ and we have created 3 offerings, UPSkill, UPGrade and UPLift.
To find out more about how we can help you grow your business, Paul Dawson and I will be running an event in late April to share with you ways to multiply the Profitability, Cash flow and Value of your business. Details coming soon.
We hope you are able to join us.

With the new financial year upon us it is a great time to establish some financial targets and import them into Xero so you can compare your actual results versus your targets (or budget).
What we find, is that the understanding of the financial make-up of a business is enhanced significantly when you set targets and then report against those targets and get curious about the variances. Some good tips for establishing your financial targets for the year are:
For a video on how to import budget data into Xero click here
We regulalrly run webinars to cover establishing targets and how to upload them into Xero.
To register your interest then please click here

Xero have released the long awaited Payroll functionality for the NZ version ready for use from 1 April 2015.
Xero’s payroll functionality includes the standard features of payroll software in terms of calculating pays, managing leave etc but it also includes the ability for staff to login and view their leave balances, pay history and submit leave requests. As you would expect from Xero the User Interface looks nice and it seems very easy to follow your nose.
Xero Payroll is not a payroll intermediary though which means it will not collect and pay PAYE to the IRD on your behalf and wont automatically submit your payroll returns to the IRD. If this is a feature you would like then I recommend checking out one of the following Xero partners:
If you wish to read more then check out the following information from Xero or contact Paul Dawson to discuss.

For babies born on or after 1 April 2015, the Government will increase the parental tax credit from $150 a week to $220 a week, and extend the payment period from eight weeks to ten weeks. How much you receive also depends on:
You can either receive PTC or paid parental leave. You can’t receive both at the same time. And you can’t receive PTC if your family income for the full eight to ten weeks includes an income-tested benefit, NZ Super, a veteran’s pension, a student allowance, or accident compensation from ACC (unless you are receiving this for less than three months).
The current 14 weeks’ of paid parental leave will be increased to 16 weeks for babies expected or born on or after 1 April 2015.
From 1 May 2015 new registration requirements come into force for applications to incorporate a New Zealand Limited Liability company. All New Zealand incorporated companies must have at least one director who lives in New Zealand or who lives in Australia and is a director of an Australian incorporated company. Existing companies on the companies register will have 180 days to comply with these New Zealand ‘resident director’ requirements. In addition, all directors must provide their place and date of birth and all companies must supply their ultimate holding company details (if applicable).
Contact us if you think you may be affected.
The government has made some major employment relations changes, effective from 6 March 2015. Changes target flexible working arrangements, rest and meal breaks, continuity of employment for vulnerable employees upon restructuring, the good faith provisions, collective bargaining, and how the Employment Relations Authority gives its determinations.
Up till now flexible working arrangements have only been available to caregivers who have been employed at their place of work for six months or more. From March, all employees will have the right to request flexible working arrangements from their first day on the job. There’s no longer a limit on the number of requests an employee can make in a year. When employers receive requests for flexible work arrangements, they must respond within one month, rather than three as before. The response must be in writing and, if a refusal, it must explain why.
Previously, provisions for rest and meal breaks were quite strict. They now seek to balance the importance of rest and breaks for employees with what is practical for the business. Essentially, employees are entitled to breaks and, if it’s not possible for the employer to ensure breaks for employees, the employer must offer reasonable compensation. Employees and employers can’t contract out of the right to rest and meal breaks though under some circumstances an employer might be exempt from giving breaks or may restrict breaks when the restrictions are reasonable. Key to the new provisions is that employers and employees agree on whatever arrangements are put in place and that arrangements are reasonable. If you are considering varying the arrangements around rest and meal breaks for your employees, touch base with your employment advisor to discuss your approach. As with other employment matters it is important to follow fair process and document any agreements made with employees so that, if required, you can show you have acted fairly and reasonably.
The changes to continuity of employment relate specifically to employees in situations where an employer is restructuring or selling a cleaning or catering business and employees are transferring to the new employer. A 2012 review found businesses have difficulty implementing the provisions in practical terms. The changes include set timeframes for employees to elect to move to a new employer; the outgoing employer’s obligation to provide the new employer with detailed information on employees and their entitlements; a way for the outgoing and incoming employers to share responsibility for employee entitlements if they can’t agree on it; protection for employers from unjustified increases in employment costs; and provision for SMEs to be exempt.
Where the employer proposes to take a decision which will or is likely to affect that employee’s continued employment adversely, changes to the good faith provisions set out what confidential information an employer has to give an employee. The employer must give the employee confidential information where it relates to them but does not have to provide confidential information on anyone else if doing so would involve an unwarranted disclosure of their affairs. Nor are employers required to give confidential information that legally must stay confidential, or where there is a good reason to keep the information confidential (for example, to protect the business’ commercial position). Where allegations are made against an employee, the employee should still know the identity of their accuser and the nature of allegations made against them unless there is good reason to keep this information confidential.
The new collective bargaining framework includes provision that collective bargaining does not have to be concluded, though employers will not be able to end bargaining or refuse to enter into a collective agreement just because they object in principle to collective bargaining or collective agreements. A party to collective bargaining can apply to the Employment Relations Authority for a determination as to whether bargaining has concluded.
Employers will be able to opt out of multi-employer bargaining from the start. New employees who are non-union members are no longer covered by terms and conditions of a collective agreement for the first 30 days of their employment. Employers may respond to partial strikes by imposing proportionate pay reductions and unions must provide advanced written notice of any proposed strikes and lockouts.
There are also changes to when and how the Employment Relations Authority must give preliminary findings and determinations following an investigation.
Xero have released a long awaited feature in the past week – the ability to produce quotes.
Many Xero users have been providing quotes by creating a draft invoice but now that quotes are available it offers a much better way of providing and managing quotes to help you improve your sales results.
To read more click here for Xero’s blog post






The last few years have seen a new wave breaking in the marketing world. You may be aware of it under different labels, but ‘inbound marketing’ is an umbrella term for the change.
The bedrock of marketing was always outbound strategy:
Market share used to be heavily influenced by how much you could afford to spend on advertising. So the companies most likely to succeed were those who could afford billboards and full page ads. Smaller competitors had to be a lot craftier, the quality of their products or services had to be outstanding and their appeal to niche markets was often their secret weapon.
Today’s customers are much more proactive about seeking out products and services for themselves, empowered by their confidence online. If they want a plumber or a palm tree or a book on rare birds, they’re more likely to begin their search on Google before they reach for the yellow pages or walk into a shop. They don’t only search online. They compare prices and features. They look at product surveys and access customer reviews.
By the time they email, pick up the phone, or complete the online form on your website, they’re more than likely well informed about you, your business and what you have to offer. And they’re already inclined to buy your product or use your services. They’re a prospect who’s generated a lead for you and they’ve invited you to contact them. You don’t have to cold call them. You ‘warm call’ them. Of course, it’s up to you to delight them from there.
Businesses have been quick to recognise the need to connect with the new style of customers. They’re making it easy for customers to find them with inbound marketing strategies. Inbound marketing outperforms outbound strategies and is cheaper.
An eConsultancy survey from 2012 found the cost of acquiring a new lead was $346 using outbound marketing strategies, yet only $135 using inbound strategies. So, while larger companies have been quick to spot the trend, many smaller businesses are finding inbound strategies well within their reach and their budget.
The message for your online strategy is: make it easy for customers to find you. Make it enticing to stay and play. Offer takeaways with sufficient value for web-surfers to be happy to exchange their contact details for your white paper or presentation or your podcast. Create opportunities to interact with potential customers so your web presence is less of a billboard and has more potential to personalise future contact.
|
|
Keep it movingIs everyone in the team already a bit nostalgic for the days on the beach? Or are they talking about their healthy lifestyle resolutions? Would they be up for a detox week at work? Programme some healthy shared lunches, with everyone bringing in their favourite salads and juices. Make the most of the long summer days and go for a walk in the sun during lunch or before work. Make a date to go out to a local lookout for a scenic moment. Get the blood pumping with a game of touch after work. Leave room for treatsBuild in some reward moments, too. Simply surprise the team with an occasional morning tea treat. Or, if people are in the mood to be social but a little cash-poor after the holidays, suggest an evening get-together at someone’s house for DVDs and snacks. These ideas can also be helpful tools to check in with your team throughout the year. Open communication, positive attitudes and keeping everyone in the loop is just the start to maintaining motivation and keeping energy levels up. This can encourage respect and in turn, reinforce staff retention and loyalty. By treating your employees as valued team players, you can have a far more productive and efficient year ahead. |

Xero Tips & Tricks
One of the things that we have learned with Xero is that many of our clients needs are different and that knowing how to use Xero properly is an important part of the picture and that is why we have been investing in our own training and in developing ways to get more education around Xero to our clients.