If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your conversion rate, the more money you can make with the same number of visitors. Here are five tactics to help you increase your conversion rate. Test Testing is an important part of improving your conversion rate. Split testing can help you determine what aspects… Read more
With social media, you can connect with business associates quickly and creatively. But this communication mode is not without risk. A thoughtless post can offend customers and other business partners and damage relationships rather than build them. By following a few ground rules you can be confident your comments and posts will be appropriate ones. Abstain From Posting or Tweeting Certain Information If you aren’t sure it’s acceptable to post… Read more
The last few years have seen a new wave breaking in the marketing world. You may be aware of it under different labels, but ‘inbound marketing’ is an umbrella term for the change. The bedrock of marketing was always outbound strategy: the print advertisement the billboard the commercial on TV or in the cinema (remember going out to the movies?) Market share used to be heavily influenced by how much… Read more
An email signature can be a useful marketing tool. A signature can automatically go on the end of every email you send. It should at the very least include your contact details, company name and your designation (i.e. sales manager). It can also include the company logo and, if relevant, your website and social media addresses (Facebook, Twitter, LinkedIn). However, you can use the signature to market yourself, your company… Read more
Scott Wilson from Digital Influence is running a seminar on the Thursay 3rd July called… “Leads Unleashed – How To High Generate Quality Leads On Demand Using Facebook & LinkedIn“. It’s free to attend and you can book tickets here – http://bit.ly/LeadsUnleashed Here’s an overview of what you will discover at this seminar: 1. Your Marketing Goals – The no.1 question every business owner should be asking themselves today if… Read more